Secrets to Fotolog's Scaling Success:
* The site is intentionally simple.
* Popularity is driven by a base of active users, not a rich set of cool features.
* Constraints in web sites can, like in poetry, make something unexpectedly better. The rule that users are only allowed to post one photo per day creates an environment where people comment more on each others photos which creates a more engaged community. Who knew?
* Revenue generation features can be added without destroying the integrity of your site.

Comments

[Nate Westheimer]

Poetry indeed.