"Wal-Tards... haven't heard of 'cloud computing' and the 'Google-centric computing experience.'" - Fake Steve Jobs

6 years ago: Malcolm Gladwell: "the VCR was never pitched: no one ever explained the gadget... If Ron had been the one to introduce the VCR... each step of the taping process would be identified with a big, obvious numeral so that you could set it and forget it"