"Their Carhartts are no longer ironic... 'I never thought I wanted to farm, but it feels like an honest living'... hardly the first time that idealistic young people wanted to get back to the garden... The Billyburg scene has changed... Our rock stars are ricotta makers... if the soil is good, it won’t let you down... the name of their enterprise, Awesome Farm... 'Moving to New York City was what first got me interested in food and farming.'" - NYT, Allen Salkin