Dear Ad-Media Biz,
You're dying because you think in phrases like "captive audience". It's time we all do work that puts the people first. Please reconsider how you're helping. You can start by not holding people captive. Yeah, it's just a phrase, but language matters. At their core, YouTube & Facebook & Google aren't thinking about holding people captive. They're not even thinking of people as an audience. We need the best & brightest -- people like you -- to help out with giving the people more power. Make something people want. There's a lot to do.