Jared Cohen: ~"Battle will be won not by winning hearts & minds , but by winning their attn, providing them with alternatives... al qaeda has an effective youth strat...Empowermet, oppty, status, adventure, heroic identity..Immortalized in their communities as heroes... Practicing digital democracy on a daily basis even if they claim to despise the very concept of democracy... Digital natives are beginning to identify wuth a transnational youth identity... Local vehicles: ngos, foundations (SH: SELFORG!)... Need to network these local entities... [US Gov] "transform role from implementer to that of convener" (SH: catalyst for self-org convening?)